The purpose of the juice cleanse can be summed up in three simple factors:

1. Flush the body of toxins | Cold pressed juiced is an extremely powerful alkalizer, pulling acidic toxins out of your cells and into the bloodstream where they are easily expelled by the bodies normal waste mechanisms
2. Provide your digestive system a break | (10% of our daily spent energy is used breaking down and assimilating food in the digestive tract) You will be consuming massive amounts of nutrition in the liquid form. The idea is to exclude as much dietary fiber, which is low in filtered cold pressed juice, giving your digestive tract a much-needed rest. Fiber is not as important in a juice fast because your system is not pushing bulky material through it. By freeing up the energy saved during minimum digestion, we now have more energy to carry out other daily functions within our bodies.
3. Kick-start a new diet or exercise plan | You can expect to lose water weight and built up matter from the intestinal tract during your cleanse. The idea is to safely drop a few pounds over a few days as you commit to a lifestyle change. Your palate will also begin to crave the taste of fruits and vegetables as you move forward in changing bad eating habits.